The era of alternative services has begun.

If large restaurant chains are having trouble staying partially open through home delivery services, or even as they now call it "curbside service," not everyone has been so fortunate. Many small franchisors have not supported their franchisees, they have simply been left to fend for themselves. Some have only offered to postpone royalty payments by calculating sales before closing, but even so, without fresh income only more and more debts will accumulate and they will be doomed to close their doors for good.

There is a saying that says "Renew or Die", now it would be "If you want to survive, your operation requires adaptation".

Every day more and more places offer home delivery services. some of them in a more professional way due to the resources they have, meanwhile many others only as they can in order to survive.

Many businesses implemented alternative measures within their operation as survival mode. It is understandable that in many cases the restaurants were not properly prepared and launched additional services as extreme measures. In many cases helped but in others, the remedy was worse.

These kinds of services are:

Walk-thru window, pick-up, drive-in, home delivery, and curbside service. Curbside what?

Yes, its exactly what came into my mind.

  • Pick-Up Service refers to where the customer ordered by phone or through an app and within a certain time his order is ready to be picked up, but the customer has to enter the restaurant pay and pick up the order.

  • Drive-Thru Service, a widely known service where the customer orders through a microphone, drives to a window, pays and collects the food order in the same or the next window. This service is almost exclusive to QSR. The implementation of this service is quite expensive and requires a lot of parking space or a street ally.

  • Drive-in, an almost extinct service where the customers park the car, left lights-on, and wait for a waiter for the menu, put the order, pay and wait for their food and the customer may have the alternative or to eat right there in the car or drive away. This service is still in use in some QSR and very few Fast-Casual (FCS).

  • Home Delivery. Meal delivery orders are typically on-demand, and intended to be eaten right away, and include hot, already-prepared food. Ordering for delivery usually involves contacting a local restaurant or chain by telephone or online. The service can be provided by the restaurant staff or by third parties, which substantially increases the food price as it involves the profit of the company that delivers the food and the delivery guy tips.

  • Walk-Thru Window Service. It is where the customer without having to enter the restaurant asked from the restaurant sidewalk window received his food order right there, and the new one.

  • Curbside Service. This service offers easy mobile ordering, removing any need to use cash or credit cards. Since you are the driver you control what you touch and you'll never have to leave your car. The restaurant knows when you arrive and the waiter will bring the order to you. Normally this transaction takes place in a general parking lot, restaurant parking, or even over the street using a quick one-minute pit-stop.

Now is the time to take advantage of, and implementing some of the alternative services, but the restaurant must analyze which program is suitable for their operations.

Walk-thru window, pick-up, drive-in, home delivery, and curbside service. Curbside what?

Maximize results adding "value" through proper LSM implementation, technology, logistics, and providing the right packaging materials and never forget to include a coupon deal for the next order.

1 view0 comments